Privacy policy

Thank you for visiting our website and showing an interest in our company, our events and our online information.

This privacy policy is to explain how the National Association of Funeral Directors / The National Funeral Exhibition collects, stores and uses personal information.

The Association takes the issue of protecting data privacy very seriously. We aim to protect the privacy of the personal information we collect and store according to legal regulations. The NAFD is required to protecting your personal information in accordance with the General Data Protection Regulation (GDPR) (EU) 2016/679.

How do we collect your personal information and how do we use it?

We collect personal information directly from you when you register or provide online feedback for an event or exhibition through one of our websites or a website administered by the NAFD, if you contact us in person, by e-mail, in writing, over the telephone or via social media.

The personal information collected generally includes salutation, name, job title, contact details and payment details if you have made a purchase with us. We may also collect sensitive information about you such as dietary or special requirements.

The information we collect is used only to:

  • Verify your identity
  • Assist you to enrol for our events or to subscribe to our publications
  • Promote our events to you
  • Maintain and develop our database
  • Share information from time to time with other professional organisations

Financial information that is collected (like the customer’s account or credit card number) is used only to bill the user for services requested and any transaction details remain secure.

Disclosure of Personal Information:

Personal information may be forwarded onto third parties only for the purpose to assist in the supply of services to you and for sponsorship purposes. At no time is the information collected disclosed to any third party for any other reason.

At times we use third party companies to collect personal information and communicate with you via email or telephone on our behalf, in accordance with GDPR.  In all of these communications we ensure you will clearly be able to identify us.

We will only disclose personal information in accordance with GDPR. This means that it will be disclosed if:

  • We told you when collecting it that it would be disclosed for that purpose or for a related purpose that you would reasonably expect
  • We have your consent
  • We are required by law to disclose it; or
  • It is otherwise permitted under the GDPR

You can opt out of any of our services or request that we delete your personal information by contacting We will endeavour to process any request for opting out as soon as possible, but you may receive communications from us or from third parties whilst we are processing your request.

Email communications are only sent to:

  • Recipients who have opted to receive them
  • Participants in our events unless they have asked us not to do so
  • Those who enquire about our events unless they have asked us not to do so

In sending email communications, we ensure that you can identify us as the originator.

Maintaining accurate records

The main purpose for collecting personal information is to enable The NAFD to market its events, products and services.

The NAFD takes all reasonable precautions to ensure that the information we collect, use and disclose is accurate, complete and up-to-date. The accuracy of the information, however, depends to a large degree on the information provided to us.

If you have any questions about the security or accuracy of your stored personal information you can contact us at the details provide below.

You can help us to protect your privacy by contacting us immediately if your contact details change.

Opt Out

We give you the right to opt out from receiving communications from us, whether by email, mail or phone by emailing

Guildford Harbour Hotel
3 Alexandra Terrace, High
Street Guildford, GU1 3DA